Usa Today and Wall Street Journal Swot - 1643 Words

USA TODAY Strengths 1. Hotel Circulation 2. Cheaper for Technological Circulation 3. Number One For Sports Coverage 4. Relates To More People Who Do Not Have A Strong Business Background 5. Easier Comprehension For Lower Education Level Readers 6. More Popular in Lower Income Families (under $80,000) 7. Use of Google Ads 8. Popularity Greatly Exceeds the Competition Outside the WSJ 9. Short Distribution to Circulators Weaknesses 1. Decline of Paper Reading 2. Availability of Free Online Articles Before Subscription 3. Lack of Youth Appeal- Average Age is 50 Years Old 4. More of A Domestic Newspaper Compared to the WSJ, offered in London and a few select cities 5. Wide Range of Coverage That†¦show more content†¦* As internet readers increase, save money on using less paper, ink ,etc. Also can eliminate some salary expenses (delivery boy, etc.) * A decrease in operating costs will open up the opportunity for them to focus on the popularity of Internet media. * Could transition from a daily paper to a weekly, or just three times a week * Lessen costs and encourage web participation * Set distribution which provides a guaranteed advertisement community * The set advertisement community guarantees loyalty to the switch to internet media, and a steady income from advertisements (the main source of income) * Information demand is increasing * With the switch to Internet media, an increase in in formation demand provides increased popularity and focus of one of the top two leading news sites. * Increased advertisement opportunities * As their main source of income, this will potentially create growth * Plummeting stock market * Increases public desire/need for information * Journalism education focusing on the internet * New fresh minds focusing on the future of media Threats * Groupon * Other, cheaper advertisement opportunities * Other forms of print Radio, TV, magazines (The Economist) * Competition for the same information * Other free news on the internet * No need to pay for aShow MoreRelatedMarketing Concepts Unit 2 Complete957 Words   |  4 PagesResearch and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today. Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatchRead MoreCase 1- Usa Today: Innovation in an Evolving Industry1107 Words   |  5 Pages1. What opportunities in the marketing environment did Gannet seize in launching USA Today? How did the company learn about and respond to the opportunities. Answer these same questions for USAToday.com. The opportunities Gannet seized in launching USA Today was that he knew his audience were readers with very short attention spans and a growing hunger for more information. The newspaper’s primary mission was to provide more news to their readers in less time. This was done by writing inRead MoreUsa Today Swot Analysis Essay1698 Words   |  7 PagesUSA Today has long been one of the nation’s leading newspapers. It started in 1982 and quickly became very popular because of its new format, colorful pictures and charts, and condensed articles. The paper targeted a different demographic than its predecessors and was able to get more people interested in newspapers than had previously been. USA today grew quickly and appealed to many different age groups because of their attention to not only the current issues but also celebrity news and a strongRead MoreStarwood Is A Hotel And Leisure Company1421 Words   |  6 Pageshas much potential. The potential for growth is abundant, but Starwood has some weaknesses that need better management. Compared to their competition, Starwood has a high debt burden (SWOT Analysis, 2016). Unlike their competition, they still rely heavily on a 3rd party reservations from the internet company (SWOT Analysis, 2016). Due to their strengths in brand and loyalty, but weaknesses that are primarily rooted in poor oversight and management, sets Starwood up for expansion or merger withRead MoreSwot Analysis : Usa Today s First National General Interest Daily Newspaper2120 Words   |  9 PagesUSA Today debuted in 1982 as America’s first national general-interest daily newspaper by Allen H. Gannett who was Chairman of Gannett Co., Inc., until 1989 And it achieved rapid success due its innovative format. Now USA Today worth $4.7 billion and Gannett is a global information juggernaut that publishes 82 daily and 700 nondaily newspapers and affiliated websites, together with 23 broadcast television stations in operations reaching 18.2% of the U.S. population. The case provides an overviewRead MoreCompetition For The Coffee Industry855 Words   |  4 Pagescompanies have to fight for market share, as consumers are slowing down their spending. As the recession began more and more consumers started tu rning to companies who offer a decent cup of coffee, at affordable prices rather than high-end retailers. Today the three largest companies in the US coffee industry are Starbucks, Dunkin Donuts and McDonald’s (â€Å"Spiderbook†). These three industry leaders market share depends on their ability to deliver high-quality, yet affordable, products, secure prime locationsRead MoreNew York Times Paywall Case Essay2741 Words   |  11 Pagestried by the most popular American newspaper website before and the question is whether or not this strategy can help The Times evolve with the ever-changing technologies and continue to live up to its motto: All the News That’s Fit to Print. SWOT External Environment Assessment The newspaper industry in the United States is in major need of a transformation. Over the past decade, circulation numbers have been declining for weekday and weekend editions according to the Newspaper AssociationRead MoreStarbucks Swot Analysis1821 Words   |  8 PagesSWOTT Analysis Mirror, mirror, on the wall, whos the fairest of them all? Ââ€" The Queen in Snow White. Beauty is only skin deep, companies must also look within to secure longevity. Before a company can successfully bring a mission statement and vision to fruition, they must take a good hard look into the mirror. A company must reflect upon internal strengths and weaknesses, external opportunities and threats, and consider the trends associated with each (SWOT analysis). The fundamental processRead MoreSwot Analysis Of Sears An American Chain Of Department Stores2203 Words   |  9 Pages SWOT Analysis Report Company: Sears Scope In this report, I will focus on Sears (An American chain of department stores). I will provide a brief profile of the company, highlighting the most relevant information pertaining to the company. Through the sources, I will present the strengths, weaknesses, opportunities and threats facing the company, and discuss some of the reasons it has been failing to compete with other major companies in the industry. In addition, I will discuss some of theRead MoreStarbucks Corporation Situation Analysis and Swot Essay2668 Words   |  11 Pageslower prices. Strong competition drives Starbucks to differentiate itself from other companies and create value for customers in a unique way. Although Blenz, Waves, and Tim Hortons sell similar products, they do not match Starbucks in global scale. Today, Starbucks has over 13,000 locations in 39 countries, making it a highly recognized brand (Datamonitor). On account of its great locations, Starbucks appeals to a number of mainstream and potential customers (Thompson John). Furthermore, positioning